Chris Curran is a Design Director with 20 years
experience driving brand transformation
through innovative visual storytelling across
moving image
,
,
art direction
and more.
Monica Ellis is an independent Art Director and Designer with more than 15 years of experience. She works closely with brands like Rimowa, Nike, On Running, Moncler and more.
Chris Curran is a Design Director with 20 years experience driving brand design through innovative visual storytelling across moving image, print, art direction and more.
Chris Curran is a Design Director with
20 years experience driving brand
transformation through innovative visual storytelling across moving image, print,
art direction and more.
Project Approach
Drill
Drill
This is where you listen. Before any design, you immerse yourself in the client’s world. You take stock of what already exists. Auditing assets, analysing competitors, and speaking with key stakeholders. It’s not just about gathering information; it’s about uncovering the truths that matter: business objectives, audience behaviours, brand perception. Insight isn’t just part of the process—it’s what drives everything that follows.
This is where you listen. Before any design, you immerse yourself in the client’s world. You take stock of what already exists. Auditing assets, analysing competitors, and speaking with key stakeholders. It’s not just about gathering information; it’s about uncovering the truths that matter: business objectives, audience behaviours, brand perception. Insight isn’t just part of the process—it’s what drives everything that follows.
Define
Define
Insights gathered during Drill stage are distilled into a clear strategic foundation that guides the design direction. This stage involves articulating the brand’s what, why, positioning and personality. Ensuring everyone is aligned on what the brand stands for and how it should be perceived. It may include the development of key messaging, audience personas, and a brand narrative. Ultimately, the Define stage sets the tone for visual and verbal expression, ensuring the rebrand is both meaningful and consistent.
Insights gathered during Drill stage are distilled into a clear strategic foundation that guides the design direction. This stage involves articulating the brand’s what, why, positioning and personality. Ensuring everyone is aligned on what the brand stands for and how it should be perceived. It may include the development of key messaging, audience personas, and a brand narrative. Ultimately, the Define stage sets the tone for visual and verbal expression, ensuring the rebrand is both meaningful and consistent.
Design
Design
Design stage brings the brand strategy to life visually and verbally. Concepts are explored and refined—from logos and colour palettes to typography, imagery, and tone of voice. Every design decision is guided by the previous stages, ensuring consistency, clarity, and impact.
Design stage brings the brand strategy to life visually and verbally. Concepts are explored and refined—from logos and colour palettes to typography, imagery, and tone of voice. Every design decision is guided by the previous stages, ensuring consistency, clarity, and impact.
Deliver
Deliver
Design is finalised, packaged, and launched. Assets are produced, guidelines are documented, and tools are provided to ensure consistent rollout across all platforms.
Design is finalised, packaged, and launched. Assets are produced, guidelines are documented, and tools are provided to ensure consistent rollout across all platforms.
Develop
Once the system is delivered this stage stage of a design rebrand focuses on building out the brand system and refining key assets based on feedback.
Develop
Once the system is delivered this stage stage of a design rebrand focuses on building out the brand system and refining key assets based on feedback.
Work History
GreY London
Senior Design Director
2024 – 2025
BBH London
Design Director
2023 – 2024
Droga5 London
Freelance Design
2021– 2022
THE CLEARING
Freelance Design
2020 – 2021
THE STUDIO OF WILLIAMSON CURRAN
Studio Partner
2011 –2020
VENTURE THREE
Design Director
2009 – 2010
WHY NOT ASSOCIATES
Senior Designer
2001 – 2008
Selected Clients
Nike
Nike
Nike
Etihad Airlines
Etihad Airlines
Etihad Airlines
V&A
V&A
V&A
Tate
Tate
Tate
Channel 4
Channel 4
Channel 4
Blackstone
Blackstone
Blackstone
Savoy
Savoy
Savoy
UAL
UAL
UAL
Get in touch. Let’s have a chat.
Get in touch. Let’s have a chat.
Get in touch. Let’s have a chat.