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Smile for London

Smile for London

Client

Client

Smile for London

Smile for London

AGENCY

AGENCY

The Studio of Williamson Curran

The Studio of Williamson Curran

Role

Role

Director

Director

Type

Type

Film

Film

About

About

Smile for London was a project that produced a set of intriguing short films shown on London Underground platform screens. The shorts featured poetry set to animation, with the aim of raising a smile from commuters. Taking a poem by Benjamin Zephaniah entitled Whos Who; illustrating the words using type made from modelling balloons to echo the themes of childhood within the poem. The final film was voiced by the poet himself.

Smile for London was a project that produced a set of intriguing short films shown on London Underground platform screens. The shorts featured poetry set to animation, with the aim of raising a smile from commuters. Taking a poem by Benjamin Zephaniah entitled ‘Who’s Who’; illustrating the words using type made from modelling balloons to echo the themes of childhood within the poem. The final film was voiced by the poet himself.

Who’s Who
A poem by
Benjamin Zephaniah 

I used to think nurses
Were women,
I used to think police
Were men,
I used to think poets
Were boring,
Until I became one of them.

Who’s Who
A poem by
Benjamin Zephaniah 

I used to think nurses
Were women,
I used to think police
Were men,
I used to think poets
Were boring,
Until I became one of them.

Credits

Chris Curran

Creative Director

Geoff Williamson

Creative Director

Benjamin Zephaniah

Poet

Credits

Chris Curran

Creative Director

Geoff Williamson

Creative Director

Benjamin Zephaniah

Poet

Maria White

Copywriter

Quote

Art Gallery is a leading healthcare technology company specializing in advanced solutions and personalized wellness follow-up care. Their innovative approach seamlessly connects patients, health tech wearables, and comprehensive clinical support, establishing VitaNova as a pioneer in this transformative industry.

Noah Jenkins, CEO