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Smile for London
Smile for London



Client
Client
Smile for London
Smile for London
AGENCY
AGENCY
The Studio of Williamson Curran
The Studio of Williamson Curran
Role
Role
Director
Director
Type
Type
Film
Film
About
About
Smile for London was a project that produced a set of intriguing short films shown on London Underground platform screens. The shorts featured poetry set to animation, with the aim of raising a smile from commuters. Taking a poem by Benjamin Zephaniah entitled ‘Who’s Who’; illustrating the words using type made from modelling balloons to echo the themes of childhood within the poem. The final film was voiced by the poet himself.
Smile for London was a project that produced a set of intriguing short films shown on London Underground platform screens. The shorts featured poetry set to animation, with the aim of raising a smile from commuters. Taking a poem by Benjamin Zephaniah entitled ‘Who’s Who’; illustrating the words using type made from modelling balloons to echo the themes of childhood within the poem. The final film was voiced by the poet himself.
Who’s Who
A poem by
Benjamin Zephaniah
I used to think nurses
Were women,
I used to think police
Were men,
I used to think poets
Were boring,
Until I became one of them.
Who’s Who
A poem by
Benjamin Zephaniah
I used to think nurses
Were women,
I used to think police
Were men,
I used to think poets
Were boring,
Until I became one of them.
Credits
Chris Curran
Creative Director
Geoff Williamson
Creative Director
Benjamin Zephaniah
Poet
Credits
Chris Curran
Creative Director
Geoff Williamson
Creative Director
Benjamin Zephaniah
Poet
Maria White
Copywriter
Quote
Art Gallery is a leading healthcare technology company specializing in advanced solutions and personalized wellness follow-up care. Their innovative approach seamlessly connects patients, health tech wearables, and comprehensive clinical support, establishing VitaNova as a pioneer in this transformative industry.
Noah Jenkins, CEO