06
06
Contivue
Contivue
Client
Client
Roche
Roche
AGENCY
AGENCY
Bartle Bogle Hegarty
Bartle Bogle Hegarty
Role
Role
Design Direction
Design Direction
Type
Type
Brand Transformation
Brand Transformation
About
About
Development of the global brand for Contivue, a first of its kind retinal implant. More than a medical launch, it was about offering people with retinal disease a future with greater certainty. The brand needed to balance scientific innovation with human impact.
Development of the global brand for Contivue, a first of its kind retinal implant. More than a medical launch, it was about offering people with retinal disease a future with greater certainty. The brand needed to balance scientific innovation with human impact.
A new era in ophthalmology
Contivue is a groundbreaking innovation in ophthalmology, the first and only refillable, surgically implanted drug/device combination for retinal diseases. In partnership with Roche, BBH created a brand that speaks to patients seeking freedom from frequent injections and empowers leading surgeons to pioneer the future of retinal disease management.
A new era in ophthalmology
Contivue is a groundbreaking innovation in ophthalmology, the first and only refillable, surgically implanted drug/device combination for retinal diseases. In partnership with Roche, BBH created a brand that speaks to patients seeking freedom from frequent injections and empowers leading surgeons to pioneer the future of retinal disease management.
A brand that feels radical, crafted and continuous
The brand identity establishes a strong, confident, and transformative visual language that resonates with both surgeons and patients. Fluid and dynamic, the design reflects Contivue’s innovative delivery method, while a palette anchored in black, white, and airy grey tones creates a sense of clarity and calm. Minimal at its core, the brand also embraces the full spectrum of colour—symbolising the breadth of its vision and the profound impact it has on people’s lives.
A brand that feels radical, crafted and continuous
The brand identity establishes a strong, confident, and transformative visual language that resonates with both surgeons and patients. Fluid and dynamic, the design reflects Contivue’s innovative delivery method, while a palette anchored in black, white, and airy grey tones creates a sense of clarity and calm. Minimal at its core, the brand also embraces the full spectrum of colour—symbolising the breadth of its vision and the profound impact it has on people’s lives.
Credits
Andy Cooke
Creative Director
Agnieszka Bil
Creative Director
Milena Trefler
Designer
Credits
Andy Cooke
Creative Director
Agnieszka Bil
Creative Director
Milena Trefler
Designer
Maria White
Copywriter
Quote
Art Gallery is a leading healthcare technology company specializing in advanced solutions and personalized wellness follow-up care. Their innovative approach seamlessly connects patients, health tech wearables, and comprehensive clinical support, establishing VitaNova as a pioneer in this transformative industry.
Noah Jenkins, CEO
