10

V&A Patrons

Client

V&A Museum

AGENCY

The Studio of Williamson Curran

Role

Art Direction

Type

Visual Identity

About

A graphic identity that unified two premium membership fundraising schemes for the museum

Membership scheme for V&A doners

The Directors Circle are an established group of around 190 patrons paying between £5,000 and £10,000 annually to support the V&A. Members are rewarded with exclusive events, dinners, private views and behind the scenes tours. In addition to the established Directors Circle the V&A was interested in launching a Young Patron’s Circle to complement the Directors Circle.

A graphic identity which unified the two Patrons offerings but had the ability to be pulled apart to communicate to their own audience was developed with the V&A design team. A tool kit that complemented the V&A logo and branding was designed, framing the V&A logo in circle. This can be used as a positive or an inverted mark to denote the two offerings.

A suite of circle patterns were developed moving and statics; one for the Director’s Circle, one for the Young Patron’s Circle and a combined version that would be used on any common patrons communications. 

Guidelines

Credits

Chris Curran

Creative Director

Geoff Williamson

Creative Director