10
V&A Patrons

Client
V&A Museum
AGENCY
The Studio of Williamson Curran
Role
Art Direction
Type
Visual Identity
About
A graphic identity that unified two premium membership fundraising schemes for the museum

Membership scheme for V&A doners
The Directors Circle are an established group of around 190 patrons paying between £5,000 and £10,000 annually to support the V&A. Members are rewarded with exclusive events, dinners, private views and behind the scenes tours. In addition to the established Directors Circle the V&A was interested in launching a Young Patron’s Circle to complement the Directors Circle.
A graphic identity which unified the two Patrons offerings but had the ability to be pulled apart to communicate to their own audience was developed with the V&A design team. A tool kit that complemented the V&A logo and branding was designed, framing the V&A logo in circle. This can be used as a positive or an inverted mark to denote the two offerings.
A suite of circle patterns were developed moving and statics; one for the Director’s Circle, one for the Young Patron’s Circle and a combined version that would be used on any common patrons communications.







Guidelines




Credits
Chris Curran
Creative Director
Geoff Williamson
Creative Director