10
10
V&A Patrons
V&A Patrons
Client
Client
V&A Museum
V&A Museum
AGENCY
AGENCY
The Studio of Williamson Curran
The Studio of Williamson Curran
Role
Role
Art Direction
Art Direction
Type
Type
Visual Identity
Visual Identity
About
About
A graphic identity that unified two premium membership fundraising schemes for the museum
A graphic identity that unified two premium membership fundraising schemes for the museum
Membership scheme for V&A doners
The Directors Circle are an established group of around 190 patrons paying between £5,000 and £10,000 annually to support the V&A. Members are rewarded with exclusive events, dinners, private views and behind the scenes tours. In addition to the established Directors Circle the V&A was interested in launching a Young Patron’s Circle to complement the Directors Circle.
A graphic identity which unified the two Patrons offerings but had the ability to be pulled apart to communicate to their own audience was developed with the V&A design team. A tool kit that complemented the V&A logo and branding was designed, framing the V&A logo in circle. This can be used as a positive or an inverted mark to denote the two offerings.
A suite of circle patterns were developed moving and statics; one for the Director’s Circle, one for the Young Patron’s Circle and a combined version that would be used on any common patrons communications.
Membership scheme for V&A doners
The Directors Circle are an established group of around 190 patrons paying between £5,000 and £10,000 annually to support the V&A. Members are rewarded with exclusive events, dinners, private views and behind the scenes tours. In addition to the established Directors Circle the V&A was interested in launching a Young Patron’s Circle to complement the Directors Circle.
A graphic identity which unified the two Patrons offerings but had the ability to be pulled apart to communicate to their own audience was developed with the V&A design team. A tool kit that complemented the V&A logo and branding was designed, framing the V&A logo in circle. This can be used as a positive or an inverted mark to denote the two offerings.
A suite of circle patterns were developed moving and statics; one for the Director’s Circle, one for the Young Patron’s Circle and a combined version that would be used on any common patrons communications.
Guidelines
Guidelines
Credits
Chris Curran
Creative Director
Geoff Williamson
Creative Director
Credits
Chris Curran
Creative Director
Geoff Williamson
Creative Director
James Hughes
Motion Designer
Maria White
Copywriter
Quote
Art Gallery is a leading healthcare technology company specializing in advanced solutions and personalized wellness follow-up care. Their innovative approach seamlessly connects patients, health tech wearables, and comprehensive clinical support, establishing VitaNova as a pioneer in this transformative industry.
Noah Jenkins, CEO
