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Movu Robotics
Movu Robotics
Client
Client
Blackstone
Blackstone
AGENCY
AGENCY
Bartle Bogle Hegarty
Bartle Bogle Hegarty
Role
Role
Design Director
Design Director
Type
Type
Brand Transformation
Brand Transformation
About
About
Brand transformation of warehouse robotics company. From the robots to the website, the brand world was created from scratch and helped the new brand Movu launch with order intake exceeding €300 million.
Brand transformation of warehouse robotics company. From the robots to the website, the brand world was created from scratch and helped the new brand Movu launch with order intake exceeding €300 million.
From dusty warehouse racking to a futuristic robotics brand
By the 2020s, Stow had become a leader in warehouse racking, but someone smart saw what was coming: robotics.
The business needed to pivot, and with that came the need for a new brand. At BBH, in partnership with Blackstone, we transformed Stow Racking to Movu with a mission to leave No Warehouse Left Behind.
From robotics systems to the website, we built the brand from the ground up. I served as Design Director on a team that transformed a traditional racking company into a cutting-edge robotics solutions provider—leading everything from brand conception and design strategy to launch and delivery.
From dusty warehouse racking to a futuristic robotics brand
By the 2020s, Stow had become a leader in warehouse racking, but someone smart saw what was coming: robotics.
The business needed to pivot, and with that came the need for a new brand. At BBH, in partnership with Blackstone, we transformed Stow Racking to Movu with a mission to leave No Warehouse Left Behind.
From robotics systems to the website, we built the brand from the ground up. I served as Design Director on a team that transformed a traditional racking company into a cutting-edge robotics solutions provider—leading everything from brand conception and design strategy to launch and delivery.
Modularity in motion
Visual Identity
The world of warehouse robotics is often static and corporate. Our task was to break from category norms by translating the brand’s strategic framework into a distinctive, modular design system rooted in automation and movement.
At its core is the Movuline a graphic element inspired by the ‘M’ in the wordmark and the racking systems of parent company Stow. It mirrors a robot navigating a warehouse grid, expressed across 2D and 3D. This dynamic device brings both functional clarity and ownable visual identity to the brand.
Modularity in motion
Visual Identity
The world of warehouse robotics is often static and corporate. Our task was to break from category norms by translating the brand’s strategic framework into a distinctive, modular design system rooted in automation and movement.
At its core is the Movuline a graphic element inspired by the ‘M’ in the wordmark and the racking systems of parent company Stow. It mirrors a robot navigating a warehouse grid, expressed across 2D and 3D. This dynamic device brings both functional clarity and ownable visual identity to the brand.
Launch
Movu Robotics launched at the end of 2023 and has experienced significant growth, rapidly establishing itself as a key player in the warehouse automation sector. Since the launch of the brand, it has reported an order intake exceeding €300 million and opened a state-of-the-art Experience Centre, further showcasing its innovative solutions and commitment to customer engagement.
Launch
Movu Robotics launched at the end of 2023 and has experienced significant growth, rapidly establishing itself as a key player in the warehouse automation sector. Since the launch of the brand, it has reported an order intake exceeding €300 million and opened a state-of-the-art Experience Centre, further showcasing its innovative solutions and commitment to customer engagement.
5 films.
72 CG shots.
8 weeks
We created a master film to tell the Movu story and to introduce the new brand, as well as several product films to showcase each of their autonomous robots. The film acted as the jewel in the crown of how the new brand was announced, featuring a track of classical music that emphasised the dance of the robots in the warehouse, adding emotion to an otherwise cold sector. The contrast was striking, the final output wreaking of quality.
5 films.
72 CG shots.
8 weeks
We created a master film to tell the Movu story and to introduce the new brand, as well as several product films to showcase each of their autonomous robots. The film acted as the jewel in the crown of how the new brand was announced, featuring a track of classical music that emphasised the dance of the robots in the warehouse, adding emotion to an otherwise cold sector. The contrast was striking, the final output wreaking of quality.
Digital and Brand Guidelines
End-to-end design of a new website over a 15-week period, beginning with comprehensive audits and a detailed discovery phase. Collaborated closely with the UI design team to ensure consistent application of brand principles across all digital content.
The Movu brand guidelines were delivered via Standards, an online platform designed for dynamic, digital-first brand management. Unlike traditional PDFs, Standards offers real-time updates and a modular structure, making it easier for teams to access the latest brand rules, assets, and design specifications without versioning issues or confusion.
Digital and Brand Guidelines
End-to-end design of a new website over a 15-week period, beginning with comprehensive audits and a detailed discovery phase. Collaborated closely with the UI design team to ensure consistent application of brand principles across all digital content.
The Movu brand guidelines were delivered via Standards, an online platform designed for dynamic, digital-first brand management. Unlike traditional PDFs, Standards offers real-time updates and a modular structure, making it easier for teams to access the latest brand rules, assets, and design specifications without versioning issues or confusion.
Credits
Andy Cooke
Creative Director
Christian Kolodziejski
Design Director
Sophie Harper
Designer
Nada Stevanovic
Digital Designer
Jess Garlick
Senior Strategist
Dean Matthewson
Strategy Director
Paul Dixon
Motion Director
Dominic Brooks
CGI Artist
Jason Moss
CGI Artist
Mantas Grigaitis
CGI Artist
James Brocklebank
CGI Artist
Liam Bunston
CGI Artist
Adam Crowley
CGI Artist
Nick Gill
Creative Director
Credits
Andy Cooke
Creative Director
Christian Kolodziejski
Design Director
Sophie Harper
Designer
Nada Stevanovic
Digital Designer
Jess Garlick
Senior Strategist
Dean Matthewson
Strategy Director
Paul Dixon
CGI Artist
Dominic Brooks
CGI Artist
Jason Moss
CGI Artist
Mantas Grigaitis
CGI Artist
James Brocklebank
CGI Artist
Liam Bunston
CGI Artist
Adam Crowley
CGI Artist
Nick Gill
Creative Director
Quote
Art Gallery is a leading healthcare technology company specializing in advanced solutions and personalized wellness follow-up care. Their innovative approach seamlessly connects patients, health tech wearables, and comprehensive clinical support, establishing VitaNova as a pioneer in this transformative industry.
Noah Jenkins, CEO
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