03
03
The Future Starts Here
The Future Starts Here
Client
Client
V&A
V&A
AGENCY
AGENCY
The Studio of Williamson Curran
The Studio of Williamson Curran
Role
Role
Design Direction
Design Direction
Type
Type
Campaign
Campaign
About
About
Creative campaign for a spectacular V&A exhibition showcasing over 100 projects that will shape our world
Creative campaign for a spectacular V&A exhibition showcasing over 100 projects that will shape our world
100 projects shaping the world of tomorrow
The Challenge
From smart appliances to satellites, Artificial Intelligence to internet culture this exhibition at the V&A brought together 100 objects that questioned the landscape of possibilities in the near future.
The challenge was to communicate a highly conceptual exhibition—a collection of objects connected by a shared theme.
Working closely with the curators, we developed a series of provocative questions that were inspired the conceptual core of the show. These questions, combined with a distinctive visual language crafted through colour, typography, and art direction helped to shape the define the look and feel of the show.
As we refined the visual language, we ensured it worked cohesively both within the museum and in external communications. The consistent use of colour, type, and art direction served as a visual shorthand, allowing the public to quickly grasp the themes and tone of the exhibition.
100 projects shaping the world of tomorrow
The Challenge
From smart appliances to satellites, Artificial Intelligence to internet culture this exhibition at the V&A brought together 100 objects that questioned the landscape of possibilities in the near future.
The challenge was to communicate a highly conceptual exhibition—a collection of objects connected by a shared theme.
Working closely with the curators, we developed a series of provocative questions that were inspired the conceptual core of the show. These questions, combined with a distinctive visual language crafted through colour, typography, and art direction helped to shape the define the look and feel of the show.
As we refined the visual language, we ensured it worked cohesively both within the museum and in external communications. The consistent use of colour, type, and art direction served as a visual shorthand, allowing the public to quickly grasp the themes and tone of the exhibition.
Credits
Chris Curran
Creative Director
Geoff Williamson
Creative Director
Kulbir Thandi
Photography
Mariana Pestana
Curator
Rory Hyde
Curator
Credits
Chris Curran
Creative Director
Geoff Williamson
Creative Director
Kulbir Thandi
Photography
Mariana Pestana
Curator
Rory Hyde
Curator
Quote
Art Gallery is a leading healthcare technology company specializing in advanced solutions and personalized wellness follow-up care. Their innovative approach seamlessly connects patients, health tech wearables, and comprehensive clinical support, establishing VitaNova as a pioneer in this transformative industry.
Noah Jenkins, CEO
More works
