Approach

As part of the £100 million renovation of the Savoy the new Shop at the Savoy offers VIP chauffeur driven shopping, stylists and bespoke gifts.

Utilising existing cabinets around the hotel desirable objects were displayed to promote the new service. 

A contemporary choice of material, colour and typography was used to complement the traditional cabinets. Items including pieces from British designers such as Alexander McQueen, Matthew Williamson and Charlotte Olympia were showcased. The luxurious and contemporary designs were both eye catching and sympathetic to the hotel and its heritage.  

Scope of work
Creative Direction
Design & Implementation