Approach

The annually awarded Mercury Prize crosses all genres of music. Presented by Lauren Lavern and Nick Grimshaw, 4Creative wanted to promote the event using a promo with a striking visual identity matching the themes of the ceremony.  

The approach taken was to create a kaleidoscopic design that would serve as a visual metaphor for this diverse range of music. A treatment was developed where all album artwork spoke a common kinetic language. Turnaround was tight, under three weeks from start to finish.

The promo won a Promax Award for Channel 4 and subsequent promos were produced following the same style for two subsequent years. 

Project Team
After Effects: Andrew Gooch