Unlocking the Geffrye:
Creative campaign to generate awareness of a major redevelopment of the museum.
Approach
The Geffrye Museum wanted to communicate that they were closing to allow for a major redevelopment to the existing structure. Building an environment that would safeguard the museum for future generations.
An awareness campaign was developed using the keyhole shape from the museum’s branding. Messaging was communicated through an interactive installation, designed to highlight five primary elements of the redevelopment project.
The campaign was reinforced to visitors as they travel through the museum with banners, donation boxes and posters.
Scope of work
Creative Direction
Visual Identity
Exhibition Design
Copywriting
Project build
Omni Colour
Van Rooij & Griffiths
