Approach

UAL is the arts, top 2 in the world for Art and Design education comprised of six colleges each with their own unique personalities.

Camberwell College of Arts
Central Saint Martins
Chelsea College of Arts
London College of Communication
London College of Fashion
Wimbledon College of Arts

Collectively these six colleges educate and produce world leaders in the creative industry. UAL wanted to develop an inspirational and international campaign that recruited a new generation of talent.

Over the course of a year hundreds of student projects across all subject areas were collected and documented. These stories became the back bone for the recruitment campaign. Always championing students work and boldly using the statement ‘Because the world needs creativity’ as a rallying cry that underpins everything UAL offers and stands for.

For the prospectus design this concept was elaborated on by taking the colon from the UAL logo turning it into ‘A space for creativity’. A social media campaign was created requesting students to submit their work for use within the campaign. 

A selection of this work was applied to sixty stickers within the prospectus allowing prospective students to customise the cover and text pages. 

The colon, which forms part of the UAL identity, was used as a space to display the variety of amazing work and also a space for people to make their own mark.

Scope of work
Art Direction
Image Sourcing
Copywriting
Motion Graphics
Print Production
Graphic Design
Editing

Project team
Photography: Alys Tomlinson
Print: Pureprint