Approach

The Directors Circle are an established group of around 190 patrons paying between £5,000 and £10,000 annually to support the V&A. Members are rewarded with exclusive events, dinners, private views and behind the scenes tours. In addition to the established Directors Circle the V&A was interested in launching a Young Patron’s Circle to complement the Directors Circle.

A graphic identity which unified the two Patrons offerings but had the ability to be pulled apart to communicate to their own audience was developed with the V&A design team. A tool kit that complemented the V&A logo and branding was designed, framing the V&A logo in circle. This can be used as a positive or an inverted mark to denote the two offerings.

A suite of circle patterns were developed moving and statics; one for the Director’s Circle, one for the Young Patron’s Circle and a combined version that would be used on any common patrons communications. 

Scope of work
Visual Identity
Print
Packaging
Art Direction
Guidelines

Project team
Print: Push Print