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Bionda Castana
Bionda Castana
Client
Client
Bionda Castana
Bionda Castana
AGENCY
AGENCY
The Studio of Williamson Curran
The Studio of Williamson Curran
Role
Role
Design and Direction
Design and Direction
Type
Type
Brand Transformation
Brand Transformation
About
About
Design and art direction for a British luxury shoe brand
Design and art direction for a British luxury shoe brand
Design and art direction for a British luxury shoe brand
Bionda Castana is a British luxury women’s footwear brand founded in 2007. Stocked in Browns, Selfridges and Harvey Nichols and worn by Alexa Chung, Eva Mendes and Naomie Harris. Founders Natalia Barbieri and Jennifer Portman wanted to to develop a new visual identity that was in keeping with this audience.
Drawing inspiration from the footwear an elegant logo was developed. The letter ’N’ was used to playfully reference the shoes Bionda Castana design.
A campaign comprising of stills and a film was produced over a number seasons.
The visual identity was implemented across packaging, co-branding, online store and eventually a flagship store in London.
Design and art direction for a British luxury shoe brand
Bionda Castana is a British luxury women’s footwear brand founded in 2007. Stocked in Browns, Selfridges and Harvey Nichols and worn by Alexa Chung, Eva Mendes and Naomie Harris. Founders Natalia Barbieri and Jennifer Portman wanted to to develop a new visual identity that was in keeping with this audience.
Drawing inspiration from the footwear an elegant logo was developed. The letter ’N’ was used to playfully reference the shoes Bionda Castana design.
A campaign comprising of stills and a film was produced over a number seasons.
The visual identity was implemented across packaging, co-branding, online store and eventually a flagship store in London.
Credits
Chris Curran
Creative Director
Geoff Williamson
Creative Director
Dima Hohlov
Photography
Zoe Hitchen
Film Direction
Credits
Chris Curran
Creative Director
Geoff Williamson
Creative Director
Dima Hohlov
Photography
Zoe Hitchen
Film Direction
Quote
Art Gallery is a leading healthcare technology company specializing in advanced solutions and personalized wellness follow-up care. Their innovative approach seamlessly connects patients, health tech wearables, and comprehensive clinical support, establishing VitaNova as a pioneer in this transformative industry.
Noah Jenkins, CEO
